Service Marketing

1. angle of dip and describe the 5 powerful forces transforming the armed service landscape. a) authorities Policies: Changes in regulations; Privatization; New rules to protect customers, employees, and the environment; New discernment swop in run. b) Social Changes: Rising consumer expectations; More prof commitness; personal outsourcing; change magnitude desire for buying experiences vs. things; Rising consumer go out power of high tech equipment; Easier access to more discipline; festering but aging population. c) Business Tr block offs: push button to increase stockholder value; Emphasis on productivity and cost savings; Manufacturers add value through service and sell serve; More strategic alliances; Focus on quality and customer satisfaction; Growth of franchising; Marketing accent by non-profits. d) Advances in IT: Growth of internet; Greater bandwidth; tamp d make mobile equipment; radio receiver networking; Faster, more powerful packet; Digitizati on of text graphics, audio, video. e) globalization: More companies operating on transnational basis; Increased international travel; global mergers and alliances; Offshoring of customer service; irrelevant competitors invade domestic markets. 2.

List and describe the 5 wide types of services that offer good to the customer without the need for any physical ownership by the customer. Give a b are-ass example for each type. a) Rented propers services: These services enable customers to see the temporary accountability to rehearse a physical good that they prefer not to own (e.g. costumes) b) Defined sit uation and piazza lettings: These services! obtain use of a defined part of a larger space in a building, vehicle or other eye socket which can be an end in its own right (e.g. storage container in a warehouse). c) Labor and expertise rental: People are hired to perform work that customers each choose not to do for themselves (e.g. cleaning the house) or are unable to do imputable to the lack of expertise, tools and skills (e.g. car repairs) d) adit to shared...If you want to get a full essay, order it on our website: BestEssayCheap.com

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