GM case study

Did you know that all the companies in the States present something in general? They be all in operation(p) in an purlieu of forces that create twain threats and opportunities for their businesses. These environmental forces, which agnize up something known as the macroenvironment, imply: demographic, economic, natural, technology, political and cultural. Since the macroenvironment is in general uncontrollable, businesses often must beat ways to adapt to the continuous changes. For example, everyplace the past some years, the auto industry has been alter tremendously by changes in the technology, natural, and political environments and therefore labored to change their marketing strategies. The engineering Environment Kotler identifies the technology environment as the most in good order force affecting and shaping the future (83). The environment consists of: industrial productivity, hot manufacturing processes, parvenue products and serve of competitors, ne w products and function of chisel in chain partners, and any new technology that could impact a company (Environmental Scanning). Technology has been responsible for developments such as the internet, computers, optical maser surgery, organ transplants, antibiotics and more (Kotler, 83). While advances in technologies are creating new markets and opportunities they are also replacing older technologies. Companies that do not keep up with these changes will find their products or services suffer obsolete and not up-to-date with the consumer buying behaviors and preferences. The pictorial Environment According to Kotler, the natural environment involves the natural resources that are needed as inputs by marketers or that are touched by marketing activities. Environmental concerns have been increasing over the past thirty years and in many self-aggrandizing cities around the world, water and air pollution have began compass dangerous levels (81). As a result, orbicular w arming has become the fear of many scientist! s who say at long give out we could all be buried in our own trash. It is evermore important that marketers are... If you want to get a full essay, accounting it on our website: BestEssayCheap.com

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