Marketing Products Assignment Example | Topics and Well Written Essays - 1000 words - 1

Marketing Products - Assignment ExampleIt would be ensured that the beverages would not be supplied to corporate customers in plastic bottles for environmental issues (MHHE, n.d). The ingredients of the products would be scrutinized by the marketing department and it would be ensured that the product content comply with the national health and safety guidelines. Beverages Description cola It would be available in basic cola flavor with lesser caffeine and caramel content. It would likewise include additional content of vitamins, taurine, and niacin (Coca Cola, 2013a). pabulum Coke This product leave alone have lesser sugar and caramel content. The prime motive of marketing department would be to offer a scintillating drink with lesser amount of calories that will include additional mineral and vitamins (Americas Greatest Brands, 2013). Bottled Water The water will be purified in peculiar(prenominal) filtration process and additional nutrients and vitamins would be included to d eliver fresh taste (Americas Greatest Brands, 2013). Sparkling Drinks The sparkling drink would be highly strong with additional nutritionary requirements to offer a distinctive flavor to the customers (Coca Cola, 2013). (2) Service Component of Fizzy Cola The service component will add evaluate to the product and also enhance the brand personality and features to attract potential customers. Service is an intangible product and consists of additional features and benefits that are relevant to a particularised target market (Rao, 2004).The main objective of the keep smart set would be to offer beverages in the initial stages and there would be no services offered by the company. However, the seek and development team of Fizzy Cola would be the design making of machines and equipments which would have the potentiality of developing high quality beverages. One of the prime objectives would be to develop high quality filtration machinery which would purify the beverages and remo ve the pesticides. After the company has been able to establish itself in the market it would considers plans of providing services like downloading of free music, nutritional information etc. This would help the company to position itself strongly in the beverage market. (3) Product Mix of Fizzy Cola The product mix also popularly known as product assortment refers to the total number of product lines that a company can offer to its customers. Width The width of the company pertains to the total number of products lines that a company offers (Suttle, 2013). For example Fizzy Cola would offer beverages in cola and varied other flavors. Hence, the product width of the company is two. Later, advanced technology may permit the company to diversify into other industries and develop further products (Suttle, 2013). Length The product length pertains to the total number of products in a companys product mix (Suttle, 2013). In the initial stages the company would be offering beverages in three varied flavors and juices in three basic flavors apple, mango and mixed fruit. The product length for Fizzy Cola would be six. Depth In the initial stages the company would be offering beverages in three basic flavors and in can sizes of 8oz, 12 oz, 16 oz, and 20 oz. The product depth would be 12 in this case. Consistency The consistency will pertain to how close the product lines